As soon as players and coaching staff left the pitch at the end of the first half, a video on the stadium's screens started the activation. Juba led the results to the stage set up for the announcement, escorted by security to maintain the secrecy of the exams.
The two couples were positioned for the long-awaited outcome, while the crowd signaled their “bets”, tradition in revelation tea events: 10,000 pink and blue plaques were distributed to indicate a girl or a boy, respectively.
After the countdown, to increase the expectation, smoke cannons pointed out: the first couple will have twins, while the second awaits the arrival of a boy.
Dressed in special activation shirts, the future dads and moms were even presented with the club's baby clothes kit, season ticket for the rest of the season, among other souvenirs.
The partnership between Novibet and Fortaleza EC started in March this year, in the biggest sponsorship contract in the club's history so far. The brand is present on three properties of the uniform (front and sleeves of the jersey and on the shorts), and frequently promotes activations for the ‘tricolor’ crowd.
The company has been operating in the betting segment since 2010, starting in Europe, and consolidated its arrival in the Brazilian market with the agreement with Fortaleza.
Source: GMB
