The broadcast of this material started a few days ago on open and digital TV. The film pays tribute to the athlete, bringing a compilation of important moments of her career, with narration by journalist Monique Cardone, who is also part of Pagbet's team of ambassadors.
At 45 years old, Formiga is the only player on the planet to have participated in seven World Cups.
“Formiga has a long and successful football career. Nothing fairer than being the captain of our team of ambassadors. We are very honored with this partnership. We will continue to fight for women's football in Brazil, which has enormous potential to gain more and more space,” says Newton de Oliveira Neto, CMO of the NSX Group.
Pagbet also has Kathelen (Brazil’s National Team defender) and Thais Regina (Flamengo player) in its team of ambassadors who represent women's football.
In addition to the film, the bookmaker also produced an interview from Formiga to Monique. In a podcast format, the ambassadors talked about the difficulties that the medalist faced during her career and the obstacles that a woman in sports needs to overcome.
The interview has five parts and is broadcast on Pagbet’s social networks weekly.
A member of the NSX Group, BetTech that revolutionized the Brazilian sports betting market based on a unique ecosystem with technological solutions, strategic marketing, content, exclusive services and many successful cases, Pagbet is considered the safest and fastest bet in the country.
Its concept is “if the guess is good, go to Pagbet”. It is an official sponsor of Sampaio Corrêa Futebol Clube, União e Força Futebol Clube, Associação Desportiva Confiança, Club Sportivo Sergipe, Agremiação Sportiva Arapiraquense and Cruzeiro Esporte Clube.
The bookmaker’s ambassadors are names like Formiga (women's football), Kathelen (women's football), Thais Regina (women's football), Monique Cardone (sports journalism), Bruno Formiga (sports commentator and youtuber) and Fred Caldeira (sports journalism).
Source: GMB
