With a trajectory that spans more than a decade in the world of sports marketing, Fernando Paz brings with him a vast experience acquired in renowned companies. His career includes passages at Klefer Marketing Esportivo, Dentsu, Flamengo, Banco Santander, Stone Payments and Procter & Gamble (P&G).
Fernando Paz arrives at Absolut Sport with a clear mission: to leverage the solid business already practiced within the agency and lead the opening of the sponsorship and new business area of the company. His proven ability to establish strategic partnerships and create innovative business opportunities will be instrumental in further driving Absolut Sport's growth and strengthening its presence in the global market.
One of Fernando Paz's most notable contributions is his expertise in the sports betting market. With a successful track record of creating and executing marketing strategies and partnerships in this dynamic industry, Fernando brings a deep understanding of the trends, behaviors and opportunities of this growing market.
Furthermore, Absolut Sport is proud to reinforce its position as the official package agency for the CONMEBOL Libertadores and Sudamericana finals. The strategic partnership with the main club competitions in South America reaffirms our commitment to promoting and elevating sport in all its forms.
Regarding his new position, Fernando Paz commented: "I am excited and honored to join the Absolut Sport team as Commercial Director. This is a company known for its dedication to quality and innovation, and I look forward to contributing to its continued success. Based on my previous experiences, I am confident that we can achieve great things together."
Absolut Sport Brasil CEO Harry Collecta added: "Hiring Fernando Paz as our Commercial Director represents a significant milestone in our journey. His diverse experience and strategic vision will be key to expanding our commercial horizons, solidifying our leadership position in sports industry and explore new opportunities in the area of sponsorship and new business."
Absolut Sport is a multinational agency that creates legendary experiences for fans, companies, event organizers and sports delegations, with a team of professionals powering Sporttainment from its offices in Frankfurt, Rio de Janeiro and Los Angeles.
Source: GMB
