In the last semester, the total number of transactions via Pix in betting reached the mark of 304,576,000 transactions. Already in the year, Pix recorded a total of 4,952,560,000 transactions The modality emerges with 90% of users' preference over other payment methods such as debit, boleto and bank transfer.
"Users' preference for Pix as a payment method for their sports betting transactions is a clear reflection of the efficiency and practicality that this system provides. Pix came to revolutionize the way transactions are carried out, bringing benefits to both customers and for bookmakers,” says Leonardo Baptista, CEO and Co-founder of Pay4Fun
“We are committed to continue optimizing our payment services to meet the constantly evolving needs of the online betting market, offering an agile, safe and efficient experience," he added.
Data from the main global players that operate in the betting segment were mapped. In all, more than 400 betting companies were considered in the Pay4Fun survey, providing a macro analysis of the market.
Founded in 2018, Pay4Fun is the first payment institution operating in the sports betting sector to receive authorization from Brazil’s Central Bank.
Operating with more than 400 integrated websites in the entertainment segment, the company reached the mark of R$ 2.4 billion (US$ 485m) in financial transactions in 2022 and believes in the expansion of the online betting market around the world.
The company was considered the Best Payment Method for Latin America in the award promoted by SAGSE 2022 and chosen as the Best Payment Method at the Brazilian iGaming Awards. To learn more about the company, visit the website or connect through Linkedin.
Source: GMB
