According to Riot, Carlos will "lead the strategy and execution of the LoL eSports ecosystems in the Americas" and will be transferred from Brazil to the city of Los Angeles, in the United States, where the company's headquarters are located. The executive will report directly to the director of eSports in the Americas, Raul Fernandez, and the general director of eSports of LoL, Naz Aletaha.
“I had the opportunity to see Antunes become one of the most creative, innovative and successful eSports leaders at Riot, overseeing incredible growth at CBLOL and bringing excitement to the Latin American league as well,” said Raul Fernandez. "He is very focused on what works well for players, and both LCS teams and professional players will enjoy this safe approach to our league's business."
“Carlos' passion for LoL is remarkable. His commitment and empathy for players, teams and partners is unwavering, and his track record speaks for itself. I am thrilled that the LCS and the entire LoL eSports ecosystem in the Americas will benefit from his leadership and a unified strategy focused on growth, fandom and delivering the best that League can offer to the community across the entire world. the region,” he added.
Antunes joined Riot in 2016 as Brazil Director of eSports, where he oversaw the strategic direction of the region's entire eSports portfolio, including operations, business development, content and broadcast.
Antunes played a key role in the development of CBLOL, which has seen continued revenue and audience growth year over year since 2018. He has led strategic partnerships and business development initiatives with notable partners such as Gillette, Mastercard, Red Bull, Santander, Heineken and Nestle.
In addition to his contributions to CBLOL, Antunes has worked closely with League's eSports leadership team to strategically support the LLA and LCS over the past six months.
"As I transition into my new role, I am committed to exploring new ways to bring sport and entertainment to our community in the Americas," said Carlos in a press release.
Prior to Riot, Antunes worked as a leader in digital strategy at several agencies, including DM9DDB, Artplan/Gruda, GEO Eventos and Esporte Interativo. He graduated from the Federal University of Rio de Janeiro with a Bachelor's degree in Chemical Engineering and a Master's degree in Philosophy from the Pontifical Catholic University of Rio de Janeiro. In his passionate pursuit of storytelling and content creation, Antunes is also a graduate of the Los Angeles Film School and the International Film Academy.
Source: Riot
Riot Games nomeia Carlos Antunes como diretor de Esports de League of Legends para as Américas
— #CBLOLDiff (@CBLOL) August 18, 2023
Saiba mais aqui:
?? https://t.co/AXmo7xghgp pic.twitter.com/nsW6Ns5c9H
