Produced and conceived by Octagon Latam in partnership with producer Umbrella, the video shows the moment when Ronaldo swings through the multiverse of his life, as if the star had gambled and followed other paths for his career, but always with outstanding results, as well as was his career as a football player.
Among the options mentioned in the campaign are doctors, engineers, actors and even player, only from Argentina.
A curiosity of the campaign is that the actor who appears in the video playing Ronaldo in the multiverse is his brother, Nilo. After looking for look-alikes of the Betfair ambassador for the role, the agency ended up finding in the star's family the ideal man for the action, in which he even faced the classic "Cascão" haircut, designed by Ronaldo in the campaign for the team's fifth championship Brazilian in 2002.
The Betfair ambassador in Brazil highlighted the importance of the campaign in the Brazilian market. "I love working with Betfair. In addition to being a global leader in its category, I really believe in the project it has for Brazil by encouraging and supporting Brazilian football and its fans.”
“Being associated with a great company like Betfair is a source of great pride,” he reinforced.
The campaign has been running on Betfair channels on YouTube and Instagram since yesterday, August 21st, and should last for several days with 'cuts' and bloopers that are very interesting to follow.
Source: GMB
