Journalist Andresa Franco, with more than 15 years of experience in the market, has been at the forefront of the communication area for Weebet, a Brazilian gaming and sports betting platform provider for the last four years, where she consolidated her career in iGaming.
“Today, I am pleased to announce an exciting new chapter in my journey. I now assume the role of brand manager at Octus Legal iGaming, a renowned, innovative company currently in the Legal market in Europe, Asia, Central America and Latin America,” pointed out the expert.
“In this new position, I will be focused on driving Octus' branding strategy, aligning it with its ambitious goals and growth vision.”
Founder and CEO of Octus Legal iGaming, Rúbio Teixeira, expresses his excitement at the addition of the new member to the marketing team. "His impressive track record and deep understanding of the iGaming market is a valuable addition to our team. We are confident that his branding expertise will help to further solidify our position in the industry and enhance our brand perception with our customers and partners," he said.
The journalist by training also claims that her experience at Weebet has allowed her to witness firsthand the powerful impact of a solid branding strategy in an industry as competitive as iGaming.
“My trajectory over the last 4 years at Weebet made me dive deeply into this market that I fell in love with, and I realize that my experience in communication and all the repertoire built over more than 15 years has contributed a lot to the strengthening of the sector in Brazil.”
Specialization in the area of marketing and branding allows Franco to align his experience in the iGaming scenario from the perspective of technological production, with Weebet, and that of jurisprudence, with Octus Legal iGaming.
The brand manager concluded by saying that “just as I have been building a history of learning and success at Weebet, with Octus I intend to further advance our Brazilian character in iGaming and how much we are prepared to meet the expectations of the national and international market.”
Source: GMB
