The new deal will include branding on pitch-side LED advertising boards, hospitality sponsorship, interview backdrops at the King Power Stadium, website banners and on and offline advertising rights.
Filip Pirozenok, Head of Parimatch UK, said: “We are delighted to continue working with Leicester City Football Club and to be their Official Betting Partner for another season. Partnering with Leicester City ensures that Parimatch can tap into Championship advertising, while allowing us to offer exclusive promotions, competitions, and giveaways to our customers.”
Harj Hir, Head of Partnerships at Leicester City, said: “We’ve enjoyed a successful relationship with Parimatch since they first joined the Club at the start of the 2020/21 season, and we’re delighted to extend our partnership with them".
“We’ve helped to grow each other’s international profile over the past few years, and we now look forward to building on that success.”
Parimatch has also confirmed that it will continue as the Official Betting Partner of Chelsea FC for the 2023/24 season too.
The company operates with a truly digital positioning and is continually developing and improving the quality of its customers' experience, which is enjoyed by 600,000 active users and a total of 6 million registered users on four continents.
In Brazil, Parimatch is the master sponsor of Botafogo and also sponsors the Stock Car Pro Series, the main category of Brazilian motorsport, and Paulistão 2023.
Source: GMB
