Only in the debut of the Brazilian team, more than 5 million devices were connected during the 4-0 victory against Panama, with 1 million simultaneous people who broke the world record for the largest audience of women's football on the platform.
In the match against Jamaica, which resulted in the elimination of the Brazilians after a goalless draw, the confrontation was the most watched, reaching 7.6 million hits. The grand final between Spain and England, which gave the Spanish team the unprecedented title, recorded more than 2 million visits in just over 24 hours.
The sports betting house Esportes da Sorte was a partner of CazéTV during the broadcast of the Women's World Cup. “We always knew the size that CazéTV means in terms of engagement and credibility. Today, it consists of one of the largest audiences on digital platforms worldwide,” says Darwin Filho, CEO of Esportes da Sorte.
For him, “developing this partnership places Esportes da Sorte as leaders in this segment, with the potential to reach even more sports and entertainment fans. We want to be connected to big brands and platforms, and Casimiro and his team represent these values.”
It is not the first time that CazéTV has achieved great results with the broadcast of sporting events. This year, X1 Brazil Combate, for example, which promotes one-on-one football matches in an MMA format, had more than 1 million total views and 250,000 devices simultaneously connected to the channel. The tournament also had a partnership with Esportes da Sorte, which owns the X1 Brazil project.
Source: GMB
