Building upon the successful Pinnacle Cup series in gaming titles such as CS:GO and Dota 2, Pinnacle is aiming to elevate its market-leading status within esports, and drive value from the esteemed tournament series by utilizing the technology provided by Shikenso Analytics.
Through this collaboration, Pinnacle gains access to state-of-the-art partnership performance and measurement tools, which enable the monitoring of brand presence across multiple streaming channels.
In addition to providing an analysis of the audience based on various demographic and geographical data, these comprehensive insights will further empower the organization to make key, data-driven strategic decisions that will lead to further informed and targeted product and partnership investment choices in the future.
This partnership will also provide Pinnacle Solution, the B2B pillar of Pinnacle, with localization data points for its network of partners, and strategic insights via audience and viewership metrics within local markets in key regions, such as Brazil, Canada, and Asia.
Stuart Bridges, Global Esports Partnership Manager at Pinnacle: "We are thrilled to partner with Shikenso Analytics across all of our Pinnacle Cup events. The analytics provided by Shikenso offer us valuable insights and allow us to analyze our marketing efforts in an effective way. This will allow us to adapt where necessary, and to grow our following as well as our understanding of our audience over time.”
Benedikt Becker, Director Sales & Marketing at Shikenso: “Partnering with one of the leading bookmakers in esports is a milestone for us at Shikenso. Our cutting-edge platform will provide invaluable insights, enabling Pinnacle to strengthen its brand presence within the esports industry. We look forward to closely analyzing performance metrics of upcoming Pinnacle Cup events and can’t wait to deliver excellent results.”
Pinnacle has been offering bettors a unique alternative to other bookmakers since 1998, and since 2010, Pinnacle has been the pioneer of esports betting, as demonstrated by the creation of the Pinnacle Cup series and its continued growth into 2023.
Utilizing 25 years of sports betting and risk management expertise, Pinnacle evolved to create the B2B division 'Pinnacle Solution', which provides a complete sportsbook iFrame, 24/7 service, and a dedicated Esports Hub that drives new revenue for its partners.
Shikenso GmbH is a Germany-based analytics company working in the esports and gaming industry. By using artificial intelligence, the company enables representatives of the industry to evaluate and control their investments, sponsorships, and marketing activities in a sustainable way, and furthermore creates a more transparent ecosystem towards endemic and non-endemic brands.
Branded content or sponsorship assets are analyzed via live-streaming and social media platforms to exploit the full potential of every engagement and boost performance with reliable data.
Source: GMB
