Brazil is an emerging market in the world of online casinos, with an estimated size of 2.1 billion dollars and a growth potential of up to 2.6 billion dollars by 2026. Every year, 300,000 Brazilians travel to other countries to play, which demonstrates the interest and existing demand in the country. This potential growth is attracting operators from all over the world, creating a highly competitive market. And, here, marketing in Brazilian casinos becomes more essential than ever.
Another factor to take into account in the Brazilian market when talking about its growth and attractiveness for operators is Bill 2234/2022, which, according to the latest news, is expected to enter into force soon.
This Bill promises to change the gaming landscape in Brazil. Seeks to regulate and open up the online casino market, which could result in a significant increase in competition between operators.
In this new scenario, effective marketing strategies will be crucial to stand out from the crowd. The acquisition of new players will be important, but the retention of existing players will be just as, if not more, crucial. Players who leave don't come back, so providing a seamless and personalized user experience is one of the keys to expanding your marketing operation.
How is the profile of the Brazilian player
48% of Brazilian gamblers play between 1 or 2 times a week, and 12% consider that sports betting is one of their main sources of income. Although diverse, the profile of the Brazilian player is active.
But what do they play? Why do they choose their casinos? Despite the restrictions, 36% of Brazilians claim to have played in online casinos, especially roulette (78%), blackjack (66%), table games (64%) and poker (61%).
33% of Brazilian gamblers play on 2 different platforms and among the reasons for choosing them are: free bets and special offers (56%), easy-to-navigate pages (48%) and easy and local payment system (45%).
They are demanding and seek unique experiences. If a casino cannot provide these experiences, players will look for another that does. Therefore, it is essential for operators to understand the needs and desires of their players and adapt their offers accordingly.
The use of marketing in casinos to acquire new players
Affiliate campaigns are a popular way to acquire new players in Brazil. However, operators face challenges such as the rising cost of CPAs (cost per acquisition) and ever-changing regulations.
To attract new players, it is necessary to create content that connects with the user and solves a need. In Brazil, casinos use public figures as brand ambassadors to attract new players, such as Neymar, Rafinha Bastos and David Luiz. They have a large fan base, which can help increase the visibility and appeal of casinos.
And what about retention?
Player retention is just as important, or even more important than acquiring new users. Operators seek to expand LTV (LifeTime Value or customer lifetime value) and improve user experience through tournaments and missions.
Players compete against each other or try to achieve specific goals in exchange for the chance to win a jackpot. These strategies not only increase player engagement and engagement, but can also increase the average bet, which in turn can increase revenue for operators.
The future of marketing in Brazilian casinos
The future of marketing in Brazilian casinos is promising, but also challenging. With Bill 2234/2022, a highly competitive market is expected where effective marketing strategies will be crucial. Player acquisition and retention will be essential, and operators will need to provide unique and personalized user experiences to stand out in the marketplace.
The Brazilian online casino market will continue to grow and evolve, and operators that can adapt and respond to the changing needs of players will be more likely to succeed.
Source: Calímaco
