Showing its great vocation of approaching large audiences, Esportes da Sorte has just announced the renewal of its partnership contract with the largest Carnival block in the world. The bookmaker will be on the streets of Recife, capital of Pernambuco, for another year.
Counting down to the 45th parade, Galo da Madrugada promises, as always, to drag crowds through the streets of Recife along with Esportes da Sorte, which will be with the association on the traditional Saturday of Zé Pereira.
The brand will be stamped on all publicity materials for the block, on the electric trios, official box, in addition to promoting various actions throughout the party.
“It is an immense joy for the Esportes da Sorte group to be the main partner of Galo da Madrugada for the second consecutive year. It is a historic block, giant and recognized worldwide. This just shows how much our group wants to be ever closer and side by side with the greatest,” highlights Ícaro Quinteiro, CMO of the Esportes da Sorte group.
The executive also recalls that “we have great recognition for being from Pernambuco and representing our state to the whole world. May the 2024 carnival come much bigger than last year.”
For 2024, Galo da Madrugada will have as its theme "Reginaldo Rossi in the Reinado do Frevo". The singer from Recife, who would turn 80 in 2023, will have his life and work honored. There will be 30 electric trios on the more than six kilometers route through the streets of the capital of Pernambuco.
Source: GMB
