The world of bets is made up of numerous partnerships. The market normally looks for digital influencers, communication vehicles, big events, etc. This is conventional, but conventional is not always the formula for success, in the opinion of B1Bet.
Music is undoubtedly one of the best ways to connect with the public and, therefore, B1Bet has been investing in events with artists that speak directly to the public. This was the case of the Festa do Peão de Itapecerica da Serra and the B1Bet Football Cup in Várzea, among others.
B1Bet bets on partnership with music
To reinforce this concept, B1Bet has just signed a partnership with the music producer KZA, a company that has a strong presence in the artistic scene and is focused on the search for promising artists in the periphery music segment.
Together, the two companies seek to transcend traditional entertainment barriers by providing users with an exciting combination of gambling and music.
“B1Bet is the first bookmaker that KZA partners with at this time of expanding our structure to continue being a reference in excellence in audiovisual production and innovations,” says Luísa Vieira, marketing director at KZA Produções.
Expectations are for innovative projects that mark this new moment for the company with truly exceptional projects.
“The collaboration promises not only to be just another partnership equal to those of current industries, but to be a true powerful synergy that will inspire audiences and establish a new benchmark between bookmaker and production company partnerships,” reinforces Luísa.
“We are very excited about this partnership and believe that we can reach another level and get even closer to our audience. Expectations are high and we are sure that we will be able to deliver our best with this agreement, getting closer to music lovers who like to place their bets,” says José Vasconcelos, head of marketing at B1Bet.
Source: GMB
