Since the gates opened, hours before the start of the match, Betano received thousands of fans with live music, on a stage set up on the stadium's esplanade, and with the distribution of gifts. Still on site, influencer Dan Lessa acted as “Repórter Betano”, generating content and amusing those who passed through the space.
Inside the stadium, more activations. In the pre-game and at half-time, commemorative shirts alluding to the debut were fired from the field towards the crowd, using cannons fired by the Galo Doido mascot.
Betano also sponsored the kiss camera, entitled “O Galo é o Team do Amor”, which highlighted couples in love in the stands.
For the party to be complete, the 30,000 fans witnessed the victory of the ‘Galo’ over Santos by the score of 2 to 0, in a match valid for the Brasileirão. The goals were scored by striker Paulinho, who took home the Craque Betano Trophy, awarded to the best player on the pitch.
The partnership between Atlético Mineiro and Betano began in 2021, exactly the magical year for the club. On the occasion, the triple crown was celebrated: Brazilian champion, Copa do Brasil and Minas Gerais champion.
In 2022, two more achievements: Supercopa do Brasil and Campeonato Mineiro.
This year, the club won the state championship for the 48th time, the fourth consecutive championship, and had the Brazilian title of 1937 recognized by the Brazilian Football Confederation (CBF).
Source: GMB
