SportyBet will utilise Sportradar’s Live Channel Promotion product, which implements the latest automation and machine learning offerings from WSC Sports video content services.
"We are thrilled to partner with Sportradar to enhance the sports betting experience for our Brazilian users. This collaboration allows us to provide unparalleled access to Conmebol Libertadores matches and deliver real-time updates and near-live clips, ensuring our users stay at the forefront of the action,” commented Elias Gallego, SportyBet VP of Business Development, Marketing and Media.
“This partnership aligns perfectly with our mission to deliver an exceptional betting experience and reinforces SportyBet's position as a pioneer in the industry," he added.
SportyBet will be able to take advantage of Sportradar's Live Channel Promotion to send personalized automatic notifications that include real-time updates and almost live clips of the most timely and relevant actions of the Conmebol Libertadores games.
Mateo Lenoble, Regional Sales Director of Sportradar in Latin America, commented: “Our goal is to support SportyBet in Brazil. This agreement guarantees the highest quality of content for SportyBet through our innovative live channel promotion service.”
“The content, which includes Sportradar's portfolio of media rights, is segmented according to customer betting preferences and includes a call to action, creating a highly personalized and immersive experience,” he concluded.
After its launch in Brazil in March 2023, SportyBet has been gaining strength in the local market, where it already offered the Sportradar service for the first matches of the Conmebol Libertadores round of 16.
Source: GMB
