The “Momento Betnacional” will feature Ludmilla's ballet using costumes from the bookmaker. There will also be dancing with football balls and distribution of Bucket hats. Led screens on the stage will display images from the recent campaign that the artist made for Betnacional with the concept “Brabeza que inspira” (Madness that Inspires). The film praises the strong side of Brazilian women, who enchant, inspire and shine on and off the pitch.
“Having Ludmilla, one of the greatest Brazilian artists of today, as an ambassador for Betnacional is a reason for great honor for us. We are happy with this partnership,” says Newton de Oliveira Neto, CMO of the NSX Group.
“Ludmilla has a direct connection with football, as she trained at one of the biggest clubs in Brazil. And Numanice has a total connection with our brand, as it involves sport, music and lifestyle,” adds the executive.
All strategies, both sponsorship and marketing activations, are designed by Lean Agência. This year, Numanice will take place in Belo Horizonte (9/30), Vitória (10/7), Recife (11/14), Florianópolis (11/18) and Curitiba (11/25).
A member of the NSX Group, BetTech that revolutionized the Brazilian sports betting market based on a unique ecosystem with technological solutions, strategic marketing, content, exclusive services and many successful cases, Betnacional follows the concept of the “Bet of Brazilians” with the fastest service in the country when making withdrawals and deposits through PIX.
Currently, the sports betting site sponsors the Náutico, Sport, Santa Cruz, Vitória, Remo and Paysandu teams and the eSports organizations FURIA and O Plano. Its ambassadors are players and former players Vini Jr., Vagner Love, Hernanes, Donizete Pantera, Manoel Tobias, Jean Carlos, Givanildo Oliveira, Sheilla Castro and Natalia Guitler, as well as singers Thiaguinho and Ludmilla.
In stadiums, Betnacional has its brand displayed on advertising boards for games in different state championships and is a sponsor of Futebol 2023 on Rede Globo, in addition to holding the naming rights of the 2023 Estado do Rio.
Source: GMB
