The FIFA Women's World Cup 2023 is in its new edition and is increasingly attracting the attention of sports lovers around the world. The tournament was held for the first time in Italy, in 1970, under the name of ‘Coppa del Mondo’ and designed by the International Federation of Women's Football. In 1991, the first official edition of the Women's World Cup took place in China, with only 12 teams.
Today, it has become even more global and, in this edition, in Australia and New Zealand, it started with 32 teams, on June 20, matching the men's format played in Qatar in 2022.
This advance is significant, as it highlights the achievements of women in sports and increases female representation, encouraging the search for gender equality.
B1Bet Coverage
It is clear that the Women's World Cup is a hot topic not only for the sports world, but also for bookmakers.
Many of them are covering the event and producing content about the tournament. And B1Bet has stood out in this regard since the beginning and, even with the elimination of Brazil, it continues at full speed in coverage.
Due to the time difference, in Brazil the Women's Cup games are being broadcast in the early hours of the morning or during the night. To keep all interested parties up to date on what is happening in the land of kangaroos, B1Bet partnered with influencer and Youtuber Zé na Área, whose mission is to show the public not only what is going on at the World Cup, but also how is to live in Sydney.
“The aim is to show everyone what life is like outside Brazil, pros and cons, in addition to giving more visibility to women's football, which is as important as men's,” explains B1Bet's head of marketing, José Vasconcelos.
“The World Cup continues without the participation of Brazilians, since unfortunately our selection was eliminated by Jamaica this last Wednesday. B1Bet, in turn, is committed to the event and will spare no effort to provide full coverage in Australia,” concludes the company.
Source: GMB
