Online gambling sites share a pain: the difficulty in identifying and monitoring each transaction in order to prevent fraud. Although the entire system is based on Pix, many banks prefer not to provide technology for the so-called "high risk" sector and, when they do, they do not seek to improve the service.
Just to give an idea of the size and potential of this market, the sports betting sector in Brazil reached R$ 7 billion (US$ 1.45bn) in 2020, even with the pandemic that paralyzed most sport games. As for 2023, there is an expectation of revenues of R$ 12 billion (US$ 2.45bn) in Brazil alone.
Recently, the federal government published Provisional Measure (PM) 1182/23, which regulates the operation of sports betting platforms in Brazil. The text includes the fees that companies will pay, the destinations of the collection and groups of people that will be prohibited from placing bets.
Identifying opportunities in this sector, a payment service provider built with unique technology was born. Created by engineers with more than two decades of experience, Manoel Souza and Peterson F. Santos, at paytech Trio Tecnologia, the process for building this solution was simple.
As much as it takes seconds, instant payment has phases, so to bring the best solution it was necessary to divide the payment process into steps such as: receiving the money, settling it with the payer's institution, and informing the parties of receipt. All this, as fast and detailed as possible.
“Now there is a system on the market where each seller can select their specific rules regarding Pix return parameters. As soon as the transaction takes place, the processor does a fine-toothed check of official Federal Revenue databases to confirm that the payer is not a minor, a politically exposed person or that the document of a deceased person is being used for crimes of money laundering. money. In addition, it automatically consults restrictive lists and the UN sanctions list. The automatic refund is one of the details in data management that makes all the difference, protecting bookmakers from fraud and strengthening the fight against terrorism," explains Peterson.
Another differential of the product created by Trio is that the technology was based on the continuous improvement of the extract process in real time, with specific documents and communications within each transaction - giving power to each client to act, releasing or restricting a functionality based on their segment and its specific pains. Transparency is complete so that the customer obtains information regarding each transaction: returns, taxes, tariff charges. All linked to the transaction.
Armored structure + check out by Open Finance ensures conversion increase
Only with an armored structure could Trio's customers evolve and work on increasing conversion - made possible by direct payment at checkout, via Pix Open Finance. According to the company, in March 2023 the conversion of most customers was 85% using Pix copy-and-paste or QR Code. That is: 8 out of 10 bettors called the bet without giving up.
This number skyrocketed to 98% with the integration with the checkout by Open Finance, where payment takes place on the website's own screen, connecting to the customer's bank account and requesting authorization.
“It works like a credit card payment, but without numbers and security codes involved, without chargeback and even better: with immediate compensation. The player can bet at the exact second he wants, and the amount is transferred safely on the spot to the bookmaker: bank-to-bank," concludes Peterson.
Founded in 2020, Trio's mission is to offer a new model for moving money within businesses - integration via the fastest API on the market. Since November 2022, paytech has reached the monthly mark of three million transactions via PIX, all computed without error and without compromising security, another major concern of the business.
For 2023, the company plans to expand its customers in national territory and, with the support of ateliware - which is already present in Europe - to reach new markets, reinforcing its commitment to the quality of technology and innovation offered.
Source: Redação Start
