Genius Sports will continue to collect live statistical data from all competition games organized by the LNB, distributing the information in a safe, complete and exclusive way to sports betting platforms around the world.
The National Basketball League and Genius Sports have signed an extension of their exclusive official data and integrity partnership ahead of the new season, which begins on October 21st. As a partner of more than 200 basketball leagues and federations around the world, Genius Sports will work with the FIBA LiveStats system in all LNB competitions.
The tool captures and distributes official play-by-play statistics to feed scoreboards in stadiums, League and team social media channels and other fan-facing digital platforms. This official live match data feed forms an integral part of all LNB live streams and is also distributed to sportsbooks across the world to drive live betting markets.
“This important strategic partnership with Genius Sports helps us achieve a number of business objectives. Both entities have an innovative DNA and Genius Sports' technological solutions allow data from live LNB games to be used by our technical teams and appreciated by our fans quickly and accurately. Likewise, Genius guarantees the safe distribution of information for those who like to have fun betting on basketball games,” says Rodrigo Franco Montoro, president of LNB.
Genius Sports will also continue to safeguard the LNB from the threats of match-fixing and betting-related corruption. Since 2016, Genius Sports has provided the League with educational services and its 24/7 betting monitoring system, which analyzes global Brazilian basketball betting odds movements and provides specialist technology to detect suspicious betting activity.
In March 2023, the LNB became the first league to join Brazilian Association for the Defense of Sports Integrity (Abradie), the main integrity coalition in the country, founded by Genius Sports alongside Entain, Rei do Pitaco and Bichara e Motta Advogados.
“As one of the biggest basketball leagues in Latin America, we are pleased to extend our partnership with LNB,” said Guilherme Buso, Senior Account Executive at Genius Sports. “While we continue to help the LNB address/combat betting-related corruption, our technology will equip all LNB competitions with fast, accurate and authoritative data to power its interactions with fans, broadcasters and sportsbooks on a global scale,” concludes Buso.
Genius Sports is the official data, technology and broadcast partner powering the global ecosystem that connects sports, betting and media. This technology is used in over 150 countries around the world, creating highly engaging products that enrich fan experiences across the sports industry.
The company partners with more than 400 sports organizations, including many of the world's largest leagues and federations, such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and Liga MX.
Genius Sports is uniquely positioned through cutting-edge technology, scale and global reach to support our partners. Its innovative use of big data, computer vision, machine learning and augmented reality connects the entire sports ecosystem, from the rights holder to the fan.
Source: GMB
