Guilherme Frioli, head of advertising and business at UOL, reinforces that the entire portfolio structure was designed according to the needs of the segment.
“Once again, what prevailed in the construction of these assets was something simple, listening and understanding our partners throughout 2023 and consecutively putting on the streets a menu developed based on solid, targeted and consistent demands.”
Analyzing the products offered for next year, once again the highlight continues to be the powerful and desired property of LiveODDs, which will present a great new feature in its delivery. Named LiveODDs Network, the product will allow a great reach beyond UOL's properties and channels.
“UOL currently has an exclusive Network, with more than 300 sites anchored to our domain. We can say that we have the best in terms of content and regional and national audience. Our idea was simple, nothing more than using this extensive network of partners with the aim of plugging LiveOdds into websites that have football coverage. This property will further strengthen operators’ ability to connect with local markets,” he says.
UOL inicia comercialização de seu projeto 2024 para casas de apostas esportivas by GAMES MAGAZINE BRASIL on Scribd
Another point to highlight is the series of customized content, with the aim of addressing issues about responsible gaming and teaching in the practice of sports betting, allowing operators to provide information to the audience through another business perspective.
Also added to the project are:
Frioli states that by the end of the year, two more major new features will be announced to make up the 2024 product range.
LiveODDs are natively integrated into the editorial environment and fixed space, continuously and uninterruptedly throughout the year of all championships. Below each announced match, a banner indicating the game's odds is linked directly to the partner bookmaker, generating an indisputably productive connection.
The packages are being sold in six different categories:
So far, UOL has only closed the European package, acquired by Aposta Ganha. The National and South American packages cannot be sold for now, as Sportingbet owned this property in 2023 and will have until October 15th to decide whether or not to continue with the partnership.
“2023 is and continues to be a great year. It is extremely satisfying to see the change in clients' mindset regarding the media market, clearly this industry is increasingly technical and professional, challenging communication vehicles to reinvent themselves, deepen knowledge about the sector, invest in technology and, above all, find paths and solutions that make sense for this business. Being close to the best, and listening to those who understand, will continue to be our premise for 2024,” concludes Frioli.
Source: GMB
