In the climate of the qualifiers for the 2026 World Cup, LEAN Agency bets on the fan's irreverence and creates the “Zoeira Brasileira” for Betnacional. With the motto “Secadores do Brasil”, the campaign is a national invitation for a well-reviewed - humorous to harm opposing teams of the Brazilian team.
LEAN Agency begins running a new campaign for Betnacional, “Zoeira Brasileira – Secadores do Brasil”. The initiative combines humor and the irreverent Brazilian sporting spirit with the appreciation of the cultural traditions of each region.
Showing reviews of #ProfessionalDryers, the campaign is running nationally through @betnacional, will feature initiatives in collaboration with ‘Movimento Verde e Amarelo’, and a network of digital influencers, in addition to promotional actions on every day of the games.
The head of strategy at LEAN Agency, Thiago Diniz, states that the campaign is a way of sharing Brazilians' creativity and good humor when it comes to the national team. “After Germany’s 7-1 win against Brazil in 2014, Brazilians learned to ‘send bad vibes’ opposing teams. We understand that it is not enough to just support our shirt. And it was with this in mind, in the peculiar way of our fans, that we created this campaign for Betnacional,” he emphasizes.
Presenting the superstitions of the green and yellow fans, #ZoeiraBrasileira started the review last Friday (8), following the pre-game game Brazil x Bolivia, at Mercado Ver-o-Peso, in Belém/PA.
Under the command of sports influencer Matheus Gonze, known as “The stadium kid”, the coverage invited everyone to a moment of relaxation and humor in favor of the Brazilian team, in the warm-up for the game. Matheus will continue the marathon for Brazil, following the cheers of the fans throughout the games.
“As we are the bet of Brazilians, we had to be connected with a national movement in the qualifiers for the 2026 World Cup, encouraging our team and sharing with fans the best of sports reviews that only we, Brazilians, know how to do. After all, we never give up and our dream of ‘hexa’ remains. So, we called on all #ProfessionalDryers to activate the fun mode and enjoy the best of the review with us,” points out Newton Neto, CMO at Betnacional.
A member of the NSX Group, BetTech, which revolutionized the Brazilian sports betting market through a unique ecosystem with technological solutions, strategic marketing, content, exclusive services and many success stories, Betnacional follows the concept of “bet of the Brazilians” with the fastest service in the country when making withdrawals and deposits through PIX.
The sports betting site currently sponsors the Náutico, Sport, Santa Cruz, Vitória, Remo and Paysandu teams and the eSports organizations FURIA and O Plano. Its ambassadors are players and former players Vini Jr., Vagner Love, Hernanes, Donizete Pantera, Manoel Tobias, Jean Carlos, Givanildo Oliveira, Sheilla Castro and Natalia Guitler, as well as singers Thiaguinho and Ludmilla.
In stadiums, Betnacional has its brand displayed on advertising boards for games from different state championships and is a sponsor of Futebol 2023 on Rede Globo, in addition to holding the naming rights for the 2023 Rio State Championship.
Source: GMB
