The anniversary edition of the Awards saw the announcement of winners across 39 categories, including operators, affiliates, media, suppliers, and payment and compliance tools. The event unfolded at the stunning Caves Codorníu, boasting over 450 years of history as Spain's oldest wine and cava producer and drew an audience of 1,000 senior executives from the betting and iGaming industry.
The ceremony was hosted by the familiar face of SBC Awards and TV personality Kirsty Gallacher, alongside former professional football player and current manager Clarence Seedorf, widely regarded as the greatest midfielder of this generation and with a UEFA Champions League legacy to his name.
It was a great night for Betsson Group with victory on three categories: Innovation in Casino & Gaming Entertainment, Marketing Campaign and Western European Operator. BetConstruct was named Land-Based Betting & Gaming Product of the Year and White Label Supplier.
In Multi-Channel Supplier category, Sportingtech earned the title while Live Betting Product went to Genius Sport. Sportradar was awarded with the title of Marketing & Services Provider, and Casino / Slots Developer went to Pragmatic Play. Digitain emerged as Sportsbook Supplier of the Year.
Bet365 was named Sportsbook Operator of the Year, retaining last year’s title, with the brand’s affiliate program also receiving the Best Affiliate Program Award. Kaizen Gaming was awarded the titles of Casino Operator of the Year and Southern European Operator of the Year.
In other operator categories, the independent judging panels awarded three titles to Betsson Group, including Innovation in Casino & Gaming Entertainment, Marketing Campaign of the Year, and Western European Operator of the Year.
In the Rising Star categories, Betiton Casino earned the Rising Star in Casino title, while the Rising Star in Sports Betting award went to Rhino.bet. STS S.A. claimed the Eastern European Operator of the Year title, while Glitnor Group secured the Northern equivalent. When it comes to esports, Betway Group managed to outshine the competition.
Sofascore (Affiliate Product Innovation), iGamingNuts (Casino Affiliate of the Year), and Better Collective (Sports Affiliate of the Year) emerged as the prominent winners in the affiliate categories, with Better Collective successfully retaining last year’s title.
Flutter Entertainment was honoured with the prestigious Employer of the Year Award, while two industry stalwarts, Dan Taylor (Flutter International) and Marina Ilina (PIN-UP Global), jointly shared the Leader of the Year title. Entain Foundation US was recognised with the title of Socially Responsible Initiative of the Year.
IDnow, Trustly, and Nuvei dominated the field in the Payment & Compliance categories, earning the titles of Fraud and Compliance Solution of the Year, Payment Innovation of the Year, and Payment Solution of the Year, respectively.
Acquisition & Retention Partner: Enteractive
Esports Supplier: Oddin.gg
Land-Based Betting & Gaming Product: BetConstruct
Sports Data Product: Stats Perform
Multi-Channel Supplier: Sportingtech
Northern European Operator: Glitnor Group
Innovation in Casino & Gaming Entertainment: Betsson Group
Fraud & Compliance Solution: IDnow
Payment Innovation: Trustly
Affiliate Product Innovation: Sofascore
Southern European Operator: Kaizen Gaming
Rising Star in Sports Betting Innovation Software: Angstrom
Live Casino Supplier: Evolution
Live Betting Product: Genius Sports
Marketing & Services Provider: Sportradar
Socially Responsible Initiative: Entain Foundation US
Esports Operator: Betway Group
Eastern European Operator: STS S.A
Rising Star in Casino Innovation Software: Aviatrix
Virtual Sports Supplier: Vermantia
Marketing Campaign: Betsson Group
Industry Innovation: Evoplay
Innovation in Mobile: Relax Gaming Ltd
Platform Provider: OpenBet
White Label Supplier: BetConstruct
Best Affiliate Program: bet365
Western European Operator: Betsson Group
Rising Star in Casino: Betiton
Rising Star In Sports Betting: Rhino.bet
Payment Solution: Nuvei
Innovation in Casino Entertainment: SPRIBE
Casino / Slots Developer: Pragmatic Play
Employer: Flutter International
Leader: Daniel Taylor (Flutter International)
Leader: Marina Llina (PIN-UP GLOBAL)
Sportsbook Supplier: Digitan
Casino Affiliate: iGamingNuts
Sports Affiliate: Better Collective
Casino Operator: Kaizen Gaming
Sportsbook Operator: bet365
The awards ceremony was held on the last night of SBC Summit Barcelona, SBC's global sports betting and iGaming exhibition and conference, which gathered 15,000 industry experts at Fira Barcelona Montjuïc.
Source: GMB
