MIÉ 18 DE SEPTIEMBRE DE 2024 - 22:53hs.
Agreement with the federation of the sport

1xBet becomes official partner of the world’s largest Badminton tournaments

The global betting company 1xBet has signed a contract with the Badminton World Federation (BWF) and received the status of the official partner for some of the best Badminton competitions in the world. The agreement is for one year with the possibility of an extension.

1xBet will become a partner of several international tournaments in Asia and Europe, including Hong Kong Open, September 12-17, Finnish Open, October 10-15, Denmark Open, October 17-22, French Open, October 24-29, Japan Masters, November 14-19 and Malaysia Open, January 9-14.

1xBet has active partnership agreements and sponsorship contracts with FC Barcelona, Paris Saint-Germain, LOSC Lille, Spanish La Liga, Italian Serie A and other world-famous sports brands and organizations.

The new agreement with BWF is part of the 1xBet brand strategy, which provides active sports support in Asia and worldwide.

The Badminton World Federation (BWF) is the international governing body for the sport of badminton recognised by the International Olympic Committee (IOC).

The purpose and objectives of BWF include regulating, promoting, developing and popularising the sport of badminton throughout the world and organising, conducting and presenting international events at the highest level.

The BWF’s vision is to make badminton a leading global sport accessible to all – giving every child a chance to play for life. Its mission is to lead and inspire all stakeholders; to deliver entertainment through exciting events to drive fan experience; and to create innovative, impactful and sustainable development initiatives.

BWF has its headquarters in Kuala Lumpur, Malaysia, with 194 Member Associations worldwide.

Source: GMB