The new Ryder Cup Game Zone to be the official gamification hub ahead of the tournament, a traditional biennial men's golf competition between teams from Europe and the United States.
The Game Zone features:
This suite of interactive digital tools is designed to attract, engage and challenge both new and ardent golf fans ahead of one of golf’s flagship events. The Game Zone will also be rolled out for the 2025 Ryder Cup, creating continuous engagement for the European Tour group and PGA of America.
“Gamification has become a vital tool for us to both engage existing golf fans and expand our global audience,” said Nicholas Hand, Director of Marketing at the European Tour group. “We’re delighted to partner with Genius Sports ahead of the 44th Ryder Cup, building a suite of games that will test golf fans’ knowledge, gamify their experience and keep them coming back again and again.”
“Sports organisations worldwide are investing in bespoke gamification tools to grow their registered digital audience and build one-to-one relationships with their fans,” said Ed Versen, Head of Client Strategy and Implementation at Genius Sports.
“We’re thrilled that we've been selected to be the Ryder Cup's trusted partner for digital fan engagement and excited to have built this suite of first-of-their-kind products, bespoke to this unique and prestigious sporting event.”
Genius Sports is an official fan engagement partner of the European Tour group, powering the official fantasy game of the DP World Tour as well as an onsite ‘Nearest the Pin’ challenge at the Genesis Scottish Open, Horizon Irish Open and BMW PGA Championship.
Source: GMB
