With the victory over the rival in the derby from Campinas, Guarani moved to sixth place in Serie B of the Brazilian Championship, leaving Ponte Preta in 14th place.
To cheer up its fans and get even closer to them, Guarani carried out, together with Esportes da Sorte, a new action with two thousand personalized hand bands, developed for the fans.
The movement has the participation of Esportes da Sorte, sponsor of the team, and started at 2:30 pm, with promoters from the bookmaker spread around the stadium. Made available for the first time, the hand bands will feature three different models, all in green.
The first has the phrase "Avante Meu Bugre", in addition to the Guarani shield. The second, highlights the symbol of the club, while the third bears the text "Race and Tradition", all of them with the brand of Esportes da Sorte.
To purchase the gift, fans only had to make a deposit of R$ 5 (US$ 1) at the Esportes da Sorte public office. If they prefer, they can also opt for custom buckets and cups, options that were already offered in previous games.
“We are a supporter of Brazilian football and we always seek to contribute with our partner clubs. For us, it is a source of great pride to be present at the big party that the ‘Bugrino’ fan must have. We also understand the great importance of these actions, which aim to bring the fans closer to the club,” says Ícaro Quinteiro, COO of Grupo Esportes da Sorte.
“Activations are of vital importance for the club, as they place the fan as a central element in this relationship. By making personalized pieces available so that they can enjoy their passion, we strengthen these ties. The fans are our greatest asset, which has driven us in this Serie B campaign, and we will continue working to bring them closer to us,” commented president André Marconatto.
In the Brasileirão, Guarani reached 44 points in 22 matches, in sixth place, tied with Juventude and Crisciuma, ahead by the tiebreaker criteria.
In football, Esportes da Sorte sponsors ten clubs (Athletico-PR, Grêmio, ABC, América-RN, Bahia, Goiás, Novorizontino, Guarani-SP, Vila Nova-GO and Londrina), in addition to having athletes as ambassadors, cases of Matheus Cunha and João Gomes, from Wolverhampton-ING, and Rodinei, from Olympiacos-GRE.
One of the bookmakers that grew the most between 2022 and 2023, Esportes da Sorte already invests in entertainment, with partnerships with actor and digital influencer Carlinhos Maia, with surfer Pedro Scooby, influencer Virginia and singer Zé Felipe. It is also an advertiser in FIFA competitions on Cazé TV, by youtuber Casimiro Miguel.
The company maintains commercials and publicity on sports channels such as SporTV, also from Globo, and is a partner of some important events, among them the Carnival of São Paulo, Rio de Janeiro, Minas Gerais, Salvador and Recife. This year, the company became the official sponsor of Big Brother Brasil.
Source: GMB
