MAR 26 DE NOVIEMBRE DE 2024 - 05:55hs.
‘Consumer Insights and Trends in Latin America’

Playtech report: 60% of Brazilians bet online in the last six months

Playtech publishes the second edition of its “Responsible Gambling: Consumer Insights and Trends in Latin America”, which offers an analysis of the preferences of online gamblers providing valuable insights into player concerns and needs in regulated and soon to be regulated markets. It shows that 60% of Brazilian respondents reported betting online within the last six months.

The Responsible Gambling Report underscores Playtech's commitment to fostering a safe and fair gambling environment while driving industry standards globally. The latest version of this study incorporates essential updates and unveils key findings derived from a comprehensive survey conducted among 2,500 individuals throughout Latin America.

Invaluable perspectives from Argentinians, Brazilians, Chileans, and Colombians have culminated in an in-depth analysis of the Latin American market, revealing unprecedented insights that have never been published before.

 

Relatório da Playtech: 60% dos brasileiros apostaram online nos últimos seis meses by GAMES MAGAZINE BRASIL on Scribd

 

The report comes weeks after Brazil regulated sports betting. Details on how this will be rolled out are currently being wrangled in the country’s legislature. Commenting on the report, José Francisco Cimino Manssur, special advisor to the Executive Secretariat of the Brazilian Ministry of Finance, said the importance of regulating the market and implementing responsible gaming measures “is becoming more evident every day.”

He added this will “keep this sector up-to-date, innovative and focused on the gambler, in the face of the countless challenges which new technologies will pose to all of us executives of this unique industry.

Mor Weizer, Playtech CEO, comments: "As the Latin American sports betting market experiences remarkable growth, it is crucial for our industry to seize this opportunity while prioritising player safety and security. By harnessing cutting-edge technologies, we can create a secure environment that meets the evolving needs of our customers. At Playtech, we are committed to guiding markets in regulatory matters, pioneering innovative player protection technologies, and collaborating with industry peers.”

Our tireless efforts are driven by the invaluable insights gathered from our comprehensive study, enabling us to continuously enhance our tools and solutions based on the preferences expressed by individuals surveyed. Together, we are shaping the future of online gambling, fostering responsible gaming practices, and delivering an exceptional experience for players throughout Latin America."

 Charmaine Hogan, Head of Regulatory Affairs at Playtech says: “Highlighting the importance of transparency in online betting is crucial for the well-being of both users and service providers, as it cultivates a sense of security within the digital environment. Government participation plays a vital role in achieving this objective, as indicated by the insights from our report.”

Since it was first released in 2022, this report has been updated in response to the growing potential for market expansion and the increasing need to advocate for improved conditions in the industry. We are responsible for approaching this opportunity with diligence and promoting regulatory measures that ensure a safe and responsible betting experience for all."

Source: GMB