The event, whose idea was to introduce the British to a bit of Bahian culture, honored the tricolor and celebrated the club's entry into the City Football Group, which also manages 12 other teams around the world. Another of the attractions of the action was the presentation of singer Carlinhos Brown in an electric trio, at the Etihad Stadium, home of Manchester City.
As the master sponsor of Bahia, Esportes da Sorte also played a direct role, decorating the electric trio, displaying the brand on an LED panel, and distributing gifts to the fans present. Bahia fan, Cristian Bell produced content for his social networks and for the bookmaker's media.
“My feeling in closing with Esportes da Sorte is one of the best. Because the greats unite with the greats. So, I feel great when I'm at Esportes da Sorte, which is the biggest bookmaker in Brazil today. And it welcomed me in a very nice way. I feel valued, I am very happy,” declared the influencer.
In addition to being a digital influencer, the Bahia native also stands out as a singer, songwriter, screenwriter and comedian. At the moment, he has 3.8 million followers on Instagram, a social network used as a diary of his routine, with more than 750 million impressions, and Reels with more than 28 million views.
Currently, Esportes da Sorte sponsors ten clubs (Athletico-PR, Grêmio, ABC, América-RN, Bahia, Goiás, Novorizontino, Guarani-SP, Vila Nova-GO and Londrina), in addition to having athletes as ambassadors, cases of Matheus Cunha and João Gomes, from Wolverhampton (England), and Rodinei, from Olympiacos (Greece).
One of the bookmakers that grew the most between 2022 and 2023, Esportes da Sorte already invests in entertainment, with partnerships with actor and digital influencer Carlinhos Maia, with surfer and former BBB Pedro Scooby, influencer Virginia and singer Zé Felipe, in addition to the new ambassador Cristian Bell. He is also an advertiser in FIFA competitions on Cazé TV, by youtuber Casimiro Miguel.
The company maintains commercials and publicity on sports channels such as SporTV, also from Globo, and is a partner of some important events, among them the Carnival of São Paulo, Rio de Janeiro, Minas Gerais, Salvador and Recife. This year, the company became the official sponsor of Big Brother Brasil.
Source: GMB
