Santa Cruz celebrates 110 years in February and, in its gallery of achievements, boasts 29 Pernambuco State Championship trophies, a Copa do Nordeste, and a Brasileirão Série C title.
"It is an enormous satisfaction for Esportes da Sorte to be part of this history from now on. Santa Cruz is a giant and very traditional Brazilian football club with almost 110 years of history. We hope it will be a remarkable partnership, and we are sure that the beautiful tricolor shirt will become even more special with this collaboration," highlights Darwin Henrique da Silva Filho, CEO of Esportes da Sorte.
In recent surveys, Santa Cruz's fanbase is among the largest in the Northeast, with nearly 1 million passionate supporters. In Pernambuco, it is the second-largest. Esportes da Sorte currently sponsors other major Brazilian football clubs such as Grêmio, Athletico, and Bahia.
Esportes da Sorte is increasingly present in various segments. In football, it sponsors major Brazilian football clubs such as Grêmio, Athletico, Bahia, among others.
Still in the sports world, it partners with X1 Brazil Combate, the largest one-on-one event in Brazil. In the entertainment industry, the company has ties to the country's top influencers such as Carlinhos Maia, Deolane Bezerra, Virgínia Fonseca, Michel Teló, among others.
In the shows and events market, the brand also has a strong presence in Brazil's largest projects, such as Fortal, Precaju, and being a sponsor of Galo da Madrugada for the second consecutive year.
The brand was also present in the last edition and this year's BBB, in addition to having a strong partnership with CazéTV.
Source: GMB
