Football continues to dominate Brazil’s sports scene thanks to the passion many across the country have for the sport, and this is reflected by an increase in betting activity.
Brazilian bettors are fiercely loyal to both their nation and their clubs and back up their loyalty by wagering on their favourite teams.
To coincide with this, Sportingtech added a number of markets to its Bet Builder line-up in the Summer, with its new Brazilian Serie A football offering triggering 10,000 bets placed using the feature during each match and an impressive 1,300% boom in betting volumes versus the 2022 season.
Pre-match betting is still more popular in Brazil then in-play, in contrast to more mature, regulated markets such as the UK and Europe. Brazilians like to bet as early as possible, with around 75% of bets on Serie A football placed before the game starts, and more than 102 million bets placed in total.
The most popular markets played by bettors wagering on the Brazil Serie A are 1X2, making up 71% of the bet share, which is deemed to be driven by the rise in popularity of Sportingtech’s abundant features, such as Share-a-Bet, that allows players to harness the popularity of social media to connect with friends and take the discussion around sports betting online.
In addition to this info, Sportingtech has made a ranking of TOP 5 Brazilian teams with most placed bets:
1. Flamengo
2. Plameiras
3. Botagofo
4. Fluminense
5. Sao Paulo
“Sports betting operators shouldn’t be frightened to integrate new ways of thinking and utilize them effectively as we all strive to create differentiation that benefits the industry. Ultimately, we all want to provide the best experiences for our partners and the end-users. No audience segment should be forgotten when a brand is trying to maximise engagement within their solution”, says Tommy Molloy, Chief Sportsbook Officer at the company.
Since launching our Bet Builder offering on Brazil Serie A, bettors have enjoyed player-based stats markets including shots, assists, cards and goals. Sportinghtech will look to increase its offering further this year and expand the coverage by adding more markets to both basketball and tennis.
These numbers are significant considering this came during a time when there was a high-profile investigation into match fixing in Brazilian football. These are issues that could have had a negative impact on the perception of Brazilian football and associated betting activity.
Despite such a concerning incident, at such an important time in the legislative process, there should be positives taken from the swift and strong action taken against those involved in the recent match fixing scandals, which highlights severe punishments will be given for any such activity.
Brazilian lawmakers have looked to take a proactive approach toward responsible gambling to ensure player safety and ensure they have trust in operators and suppliers which, in turn, will maximise engagement.
With sports betting regulation signed off by President Lula in December, the government looks set to benefit from 1.65 billion reais (EUR309.4m) this year. With six months to wait while a regulatory framework is created, operators are now all vying for market share and preparing for huge changes in 2024.
Sportingtech has worked diligently for a number of years to build a platform that caters to the Latin American market and its varied player demographics. We will continue to position ourselves as a go-to provider in the regulated Brazilian space when it is finalized.
“We will continue to deliver the best products and develop our client-centric approach as we build localised offerings tailored to the markets we enter. Looking ahead over the next 12 months, the Latin American market as a whole looks set to change beyond comparison, and operators and providers willing to evolve will reap significant rewards”, the executive concluded.
Source: GMB
