The advertising video takes a relaxed approach, featuring an exciting football match being broadcast in a beachside bar. The setting represents the summer identity and highlights the vibration and passion for sports.
Protagonists Renato and Deborah lead a light and amusing conversation about different expressions related to sports betting.
With a well-defined offline media strategy, the campaign will be broadcast on channels such as Globo, Sportv, SBT, Record, and Band, as well as on Radio Atlântida, targeting a regional audience in the states of Rio Grande do Sul and Santa Catarina.
Following the slogan "Onde tem desafio, tem mrJack.bet," (Where there's a challenge, there's mrJack.bet), which personifies Brazilians' daily and extreme challenges, combining originality and humor, the campaign conveys the message that everyone is welcome, can have fun, and use their knowledge about bets on mrJack.bet.
The campaign includes placements in Out-of-Home media and commercials for open TV, as well as a presence on Radio Atlântida, with sponsorship of the broadcast of Planeta Atlântida, the largest music and culture festival in the south, taking place on February 2 and 3 in Rio Grande do Sul.
Source: GMB
