The Google Gambling certificate is a requirement for all companies that want to run gambling ads on Google. To obtain it, companies need to meet a series of criteria, including:
To date, no Brazilian sports betting company has obtained Google Gambling certificate. However, this is believed to be just a matter of time. This is because foreign companies that already operate in Brazil are working to obtain the certificate, and Brazilian companies will probably follow the same path.
There are a few reasons why sports betting companies need to obtain Google Gambling certificate. Firstly, it is a requirement to run ads on Google, which is one of the main online advertising platforms in the world. Secondly, the certificate demonstrates that the company is trustworthy and complies with applicable laws and regulations. This can help attract new customers and increase bettors’ confidence.
The trend is for more and more sports betting companies in Brazil to obtain the Google Gambling certificate. This is because the sports betting market is growing rapidly in the country, and companies need to adapt to regulatory requirements in order to compete in the market.
The expectation is that the first operating licenses for sports betting houses in Brazil will be issued in the second half of 2024. From that moment on, companies that already have the Google Gambling certificate will be in a privileged position to begin operating in the country.
Mr C.
Marketing strategist
