The iGaming sector considers affiliates to play a crucial role in acquiring new customers, generally accounting for 40% of transactions and, in some cases, even reaching 70%. Given their importance, organizers believe it's essential to study this significant sales strategy in the gaming industry.
The course covers various aspects, including niche selection, affiliate programs, quality content, traffic attraction, cloaking, revenue increase, types of affiliation (unattached, involved, related), and payment methods.
Likewise, the classes address topics such as:
* The gaming industry and affiliates
* Pillars of digital marketing
* Digital planning
* Brand building
* Social media, content marketing, and traffic generation.
* Affiliate programs
* Affiliate manager
* Affiliate agreements
* Responsible gaming
* Affiliate mistakes
* Technology for affiliates
Some notable figures leading the discussions on affiliate marketing and betting in Brazil and their respective topics include:
- Fred Azevedo, marketing specialist (Discussion kick-off)
- Fernando Garita, CEO of Betsul (Responsible gaming)
- Lighia Fernandes (Brand and digital planning issues)
- Leandro Pamplona, lawyer (Affiliate contracts)
- Rafael Costa, Head of Marketing & Acquisition at Rivalo (Affiliate programs)
- Arthur Silva, Betway Group (Influence, responsibility, and new regulations).
To access tickets, you can visit:
(https://www.sympla.com.br/evento-online/marketing-para-afiliados-de-igaming/2282268)
IGE is a sports knowledge and business platform led by lawyer Filipe Alves Rodrigues. With over a decade of experience in sports, he has been involved in various sports organizations and projects.
Source: GMB
