“Firstly, we would like to thank Palmeiras for opening its doors so that Esportes da Sorte can be part of this successful family. Two giants from Brazil come together for one of the biggest partnerships in national football. We understand that, together, we can do great work and help the club continue to perpetuate its status as the Greatest Champion in Brazil,” stated Darwin Henrique da Silva Filho, CEO of Grupo Esportes da Sorte.
“It is with great satisfaction that we announce a new master sponsor for our women's football team, which has been achieving very important achievements on the pitch, such as the unprecedented Libertadores title in 2022. It will certainly be a very successful union with great achievements,” declared Everaldo Coelho, Marketing Director at Palmeiras.
Palmeiras, which holds the title of greatest national champion in the men's category, also presents important achievements in women's football. In addition to several state championships, the “Palestrinas” won the Copa Libertadores da América in 2022 and entered the select group of national teams to hold the cup.
Although the parties have not revealed further information about the contract, speculation indicates that it is valid for one year and that the deal was struck at R$20 million (US$ 4.1m) and not at the R$22 million (US$ 4.5m) initially indicated as the amount that Palmeiras expected to receive for the sponsorship.
The initial deliveries for men's football involve LED signs at Palmeiras' main team games and a backdrop for ‘Verdão's’ interviews.
Esportes da Sorte, which sponsors major Brazilian football clubs, such as Grêmio, Athletico and Bahia, presents the Palmeiras women's team as the first investment in the category. Still in the sporting world, the company has a partnership with X1 Brazil Combate, the largest one-on-one event in the country, and with CazéTV.
Source: GMB
