1win Affiliates opens the article with a quote: "There is no player more interested in a casino than the one looking for it." © Confucius
SEO (Search Engine Optimization) is one of the most important and popular sources of traffic today, adopted in practically every country worldwide. In terms of revenue, its volume was around $80 billion in 2020. It is more relevant in Western European and North American countries, but in Latin America and Eastern Europe, it also shows good results, although slightly lower than social media.
Despite various rankings and other indicators, what matters is that advertisers love SEO. It's a traffic source that allows attracting the most targeted and motivated audience, as these are the people actively searching for what you advertise. Now, I invite you to take the first step towards SEO with the 1win Affiliates team and see how you can work with this source effectively.
SEO in 2023
Considering various predictions often made by affiliate marketing professionals, it's noteworthy that the death of SEO is predicted almost every year. However, this source, like Deadpool in Marvel comics, refuses to die and continues to hold its position, with the demand for SEO remaining constant.
If you haven't worked with SEO yet, you might think that dealing with this traffic source doesn't require many resources. After all, users are actively searching for these queries, and for the webmaster, it seems like capturing an already interested audience. It's not that straightforward, but let's break it down.
Advantages of SEO:
* A large volume of traffic that can be redirected to the landing page.
* Relatively low financial costs compared to PPC (pay-per-click), where costs are much higher.
* Stable traffic volume.
* Interested organic audience.
However, discussing the advantages of SEO, it's fair to mention the disadvantages. The main drawback is the speed. The initial results of optimization can be noticed usually after 3-4 weeks, and reaching the top positions in the Search Engine Results Page (SERP) takes a few months.
During this time, you need to pay copywriters, analysts, and developers. The average return period for this source is 3 to 4 months; some SEO experts suggest around six months. Knowing this, you can assess a person's SEO expertise, as their main task is to minimize this period.
Another nuance is in competent work with advertisers, as not all of them appreciate brand traffic. Many see it as stealing a portion of their visitors. For example, the webmaster creates multiple sites for their offer, fills them with articles, updates and optimizes them according to SEO rules. These sites reach the top, and the original advertiser's site drops in the SERP results. In essence, the webmaster sells the advertiser their own organic traffic, intercepting it at the request stage. This point should be discussed with the advertiser before starting work on the offer.
Furthermore, when working with brand traffic, it's important to realistically assess your capabilities because you'll need to make it better than the original!
We've now discussed the pros and cons of SEO traffic. In the next part, you'll learn about the peculiarities of user attraction through this source and how to increase your revenue with SEO. Follow 1win Affiliates on social media to not miss the second part of our SEO material and stay updated on all affiliate marketing news:
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Source: 1win Affiliates
