The partnership, which had a significant presence in 2023 during broadcasts of the Campeonato Carioca, Brasileirão, and the Women's World Cup, has been renewed for the 2024 Brazilian football package. The renewed partnership includes media and content deliveries during broadcasts, featuring various digital content from Copinha, Paulistão, and Brasileirão on CazéTV.
The success of formats such as "Central da Bet," the groundbreaking "Espaço EstrelaBet" during the Women's World Cup, bringing together the major stars of the Brazilian National Team, and the "Alerta de odd," featuring the brand's star when the odds occurred during Carioca and Brasileirão broadcasts, solidified the partnership between EstrelaBet and CazéTV.
"The collaboration with CazéTV has been essential in achieving our goals of expanding the brand's visibility and strengthening its presence in the sports and entertainment landscape," said Renan Cavalcanti, Chief Marketing Officer (CMO) of EstrelaBet.
With the renewal of the agreement, sports fans can expect more distinctive and highly engaging actions during CazéTV sports broadcasts, focusing on making the sports experience and gaming habits even more organic.
CazéTV, Brazil's largest digital sports channel, is a partnership between LiveMode and the most important Brazilian streamer, Casimiro Miguel.
Source: GMB
