With the start of the eagerly awaited Campeonato Carioca 2024, the sporting scene in Rio de Janeiro promises not only electrifying games, but also highlights a growing presence of sponsorships from sports betting houses. Among the big clubs, million-dollar partnerships reveal a new dynamic in the world of Rio football.
Flamengo and the Brilliance of PixBet
Flamengo renewed with Pixbet, which left the shoulders of the shirt and migrated to the more noble space of the red and black uniform for R$85 million (US$ 17.25m) annually.
This will be an innovative chapter in the club’s trajectory, marking the debut of master sponsorship, this Wednesday (17), against Audax, in Manaus.
Vasco da Gama and the partnership with EstrelaBet
Vasco da Gama was not left behind and signed a significant contract with EstrelaBet, investing R$45 million (US$ 9.15m), in place of Pixbet itself.
This alliance promises to further strengthen the club, which is looking for an outstanding performance in the state tournament.
Botafogo and Fluminense maintain their bets
Botafogo continues to count on sponsorship from Parimatch, while current Libertadores champion Fluminense keeps its solid partnership with Betano.
Bangu renews with Bet7k
Closing the list of Rio clubs sponsored by bookmakers, Bangu recently renewed its partnership with Bet7k. This extended agreement highlights the strategic importance of these collaborations for clubs seeking prominence and financial support.
The surprising rise of Betspeed
The big highlight is Betspeed, which surprises by closing sponsorship agreements with six clubs participating in the 2024 Campeonato Carioca.
This strategic move places Betspeed as a new and strong protagonist in the state’s Championship.
The company closed with Audax, Boavista, Madureira, Portuguesa, Sampaio Corrêa and Volta Redonda. It is not yet known in which locations the brand will appear. Exception to Madureira, which will be in master sponsorship.
Source: GMB
