Four years ago, Ronald Lopes, with the Futmilionário project, established himself as a pioneer in the infoproducts market, attracting more than 100 thousand digital marketing affiliates. With affiliate technology innovations, the company has distinguished itself by offering not only profitable products but also enriching experiences for customers, even before adopting iGaming affiliate links.
The launch of Affiliabety was a milestone, bringing a comprehensive training model for iGaming beginners and professionals. The success was immediate, with more than 7,000 students generating a total of more than R$ 13 million (US$ 2.65m) in commissions, in addition to another 53 millionaires formed outside of this account. However, the lack of regulation in the Brazilian betting market has created an environment conducive to dishonest practices and scams, raising significant ethical questions.
"We are ushering in a new era for iGaming. With market regulation imminent, our merger between Affiliabety and Esportes da Sorte is a decisive step towards establishing a standard of ethics and transparency in betting. It's not just about expanding our business, but to create a legacy of integrity and justice in the betting universe. Our commitment goes beyond profit: it is to guarantee a safe and honest environment for players and affiliates, solidifying trust and sustainability in the iGaming market," says Ronald Lopes, founder and president of the Loyalty Group.
Ronald Lopes, awarded as the best Brazilian affiliate in the world and considered number one in the iGaming market, was an app driver and gained an audience of more than 2 million followers on Instagram. The group has a turnover of more than R$200 million (US$ 40.5m) during the period of its existence.
“We are happy to be able to operate in yet another niche in the market and continue with our purpose of contributing to making dreams come true. Loyalty is committed to training companies or people so that they can gain followers and, in this way, earn money using the channel as an influencing vehicle,” stated Darwin Henrique da Silva Filho, CEO of Grupo Esportes da Sorte.
The union between Affiliabety and Esportes da Sorte represents more than a corporate merger; it is the birth of a new paradigm in iGaming. This is a commitment to a fair, honest and transparent market, where betting operations are purely for entertainment, free from manipulation by dishonest affiliates. Affiliates, in turn, are guaranteed fair remuneration, as long as they operate with integrity.
"It is with pride that we can announce this merger today. Ronald is a pioneer in the market and has always propagated values that we support. Moving forward together in this new moment for Igaming makes perfect sense. May the Loyalty Group be welcome to this family that is Grupo Esportes da Sorte," commented Ícaro Quinteiro, COO of Grupo Esportes da Sorte.
Affiliabety, now under the Sports of Sorte umbrella, is not just training; is the vehicle for a renewed and ethical era in iGaming. With this union, we are defining a promising future for the betting affiliation market, establishing new standards of integrity and responsibility.
Source: GMB
