This way, the second most-watched news channel on cable TV in December, according to Kantar Ibope Media, now displays the Parimatch brand in the sports programs Camisa 10, Canelada, Jornada Esportiva, and Bate Pronto.
"We are extremely happy with this new partner in our sports programming. Together, we will work to achieve the goals set by Parimatch, and we are confident that this will be a lasting and very productive partnership," celebrates the commercial director of JP.
Jovem Pan News is the second most-watched channel on cable TV
"This partnership begins successfully, bringing together Parimatch, internationally recognized, with Jovem Pan, a leader in communication in the country. Known for its successful partnerships with major clubs like Chelsea, Juventus, and Botafogo, Parimatch now joins JP to significantly expand its reach in Brazil."
Since March 2023, Jovem Pan News has maintained the second position in the audience rankings. In absolute numbers, the channel reaches over 12 million viewers, with a daily average of 510 thousand people tuning into the programming.
Parimatch is a global betting brand that integrates technology, business, and sports to deliver limitless entertainment based on innovation. Established in 1994, Parimatch has grown to become one of the leading betting companies in Africa, Asia, Europe, and Latin America. Parimatch operates through partners in a franchise model.
Parimatch operates with a distinctly digital positioning and is continuously developing and improving the quality of its customer experience, enjoyed by 600,000 active users and a total of 6 million registered users across four continents.
In Brazil, Parimatch is the main sponsor of Botafogo and was a sponsor of the São Paulo Football Championship.
Source: GMB
