VIE 18 DE OCTUBRE DE 2024 - 07:27hs.
Josh Hayes

Superbet hires former Paddy Power Betfair executive as new Commercial Head for Brazil

To drive its expansion in the Brazilian market, Superbet is structuring a robust internal team to face the new reality in Brazil, especially with the regulation of iGaming. Josh Hayes has just been hired as the Commercial Head in the country, following a brilliant career at Betfair.

Superbet has just added executive Josh Hayes to its leadership team as the Commercial Head in Brazil. He comes with over seven years of experience at Flutter, where he most recently served as Senior Commercial Manager for Betfair in Brazil and Italy.

Previously, Hayes was an International Commercial Manager focusing on global markets and LatAm at Paddy Power Betfair, and he also managed other group operations in the UK and Russia, among other markets.

Upon bidding farewell to the former group, Hayes highlighted his growth in the company, where he started in 2016, stating, "I never imagined or expected the long and diverse career path that would follow."

Josh Hayes, the new Commercial Head for Superbet in Brazil, says he arrives "extremely excited to start this new position at Superbet during such an important phase of the company's growth. Anyone who knows me knows that Brazil holds a special place in my heart since I started working in the region in 2018."

"I am very happy to continue working in this rewarding and interesting market, especially during this exciting period as we (finally!) move towards regulation. As a new brand in Brazil, there will be a different set of challenges at Superbet, but I am looking forward to helping drive the business and brand," he reinforces.

Source: GMB