With its debut scheduled for this Saturday (20), Paulistão 2024 brings together no less than eight sports betting houses featuring 10 of the 16 teams competing in the tournament, with Ponte Preta, Red Bull Bragantino and Santos featuring EstrelaBet, mrJack.bet and Blaze, respectively, in the most noble area of the uniform as master sponsors.
The Campeonato Paulista itself has five bookmakers as sponsors: Betano, Esportes da Sorte, Novibet, Pixbet and Sportingbet.
In addition to them, PayBrokers, one of the most important payment methods companies for the betting sector, also sponsors Paulistão.
On Sunday (21) the current champion, Palmeiras, without a sponsor in the men's team but with activations from Esporte da Sorte, which signed a one-year contract worth R$ 20 million (US$ 4.04m) for the women's team, faces Novorizontino, who signed a contract with Bet7k at the end of 2023.
Astronomical figures
The great movement at the beginning of the year in the big clubs in São Paulo caught the market's attention, with São Paulo and Corinthians at the center of attention due to the announced sponsorship values.
São Paulo started 2024 with great news for its fans: Superbet became the club's new master sponsor, in an agreement that will last for three seasons. The European betting brand, which seeks to enter Brazil strongly, will pay R$52 million (US$ 10.5m) per season, totaling R$156 million (US$ 31.6m) and would assume the fine of R$24 million (US$ 4.85m) for the termination with the former occupant of the most noble space in the uniform, Sportsbet.io.
Corinthians and bookmaker VaideBet signed the biggest master sponsorship contract in the history of Brazilian football. The club will receive R$370 million (US$ 75m) over the next three years (R$120 million –US$ 24m- per year and R$10 million –US$ 2m- in extra bonuses). The company will print its brand on the shirts of men's and women's football, futsal and basketball teams.
Finals on March 31st and April 7th
The first phase of Paulistão 2024 runs from January 20th to March 10th. The quarterfinals, in a single game, will take place on the weekend of March 17th. The semis, also in a single game, in the week of March 27th. The finals, in round-trip games, are scheduled for March 31st and April 7th.
New betting houses?
As the tournament progresses, more sports betting houses are expected to close contracts with those that do not yet feature companies in the sector on their shirts and with those that are about to change sponsors, such as Santos, which still keeps Blaze in the most noble space in the world. uniform.
Another factor that should attract more betting houses to São Paulo football is the regulation of iGaming in Brazil, which will provide greater security and transparency to sponsorships.
The clubs sponsored by bookmakers are as follows:
For now, five teams do not have partnerships with companies in the sector:
Source: GMB
