Since its start in 2005 as a small software development company in Finland, Air Dice has steadily grown. The group now has five centers spread across Benelux, Finland, Malta, and the UK, operating in major regulated markets worldwide.
The company is a major provider of online games, with a particular focus on dice and slot games, as well as a wide selection of bingo and scratch cards, opening doors to an increasingly larger presence in numerous jurisdictions.
At ICE London, the company aims to expand brand recognition and get closer to global gaming operators and aggregators. For this reason, they will bring a large team to London capable of serving all markets and languages.
According to Rocio Moitino, Latin America is one of the company's focuses. "Our regional team will be present, especially because in the last year, we expanded our presence in the region and achieved important milestones on the continent."
This growth, according to the executive, "keeps us very proud and with high expectations for 2024, which will be amazing, especially with the advancements in iGaming regulation in Brazil."
Rocio mentions that Air Dice will soon go live with major Brazilian operators, with whom they have been establishing productive partnerships. At ICE London, she says, "will be the focal point to finalize these agreements and enter Brazil and other LatAm sites."
"At the fair, the company will have an impressive and attractive booth, themed after one of Air Dice's games."
The Director of Sales reveals that a new title will be launched at the fair, targeting Belgium, where they have market leadership, and Latin America. "But we don't stop there, as we are in the final stages of developing other games for the LatAm regional market, and I am sure they will be a success."
Regarding the LatAm market, Rocio highlights the significant partnership already established with Apuesta Total in Peru, which recently went live with Playdoit in Mexico. "These agreements are a significant milestone for our growth in the region, demonstrating the trust we have gained by offering solutions that delight the customers of these platforms."
According to Rocio, Air Dice's next step is to get even closer to major global aggregators and platforms, as a way for the company to expand into new regulated markets.
"I think ICE will be another leap forward due to the meetings that are already scheduled to continue growing and maintaining our enthusiasm for betting on LatAm and especially Brazil," says Rocio Moitino. She reminds that visitors to the fair can schedule meetings with the company directly on the Air Dice website or, to discuss the Latin American market directly, by email at [email protected]. The company will occupy booth N10-240.
In addition to the presence at ICE London, Air Dice has also planned to attend SAGSE in Buenos Aires, GAT in Cartagena das Índias, and BiS SiGMA in São Paulo.
Source: GMB
