“The partnership with Reals is an important step towards increasing the value of the club’s commercial properties. It is the largest master sponsorship in the club's history, which is in line with our management strategy of boosting Coritiba's brand. This growth involves a new policy of working together with business partners and our objective of increasing revenues generated by new commercial agreements,” points out Carlos Amodeo, CEO of Coritiba SAF.
In addition to occupying the main space on the professional and base team's uniform, Reals, which was elected "Rising Star of The Year" in 2023 by SiGMA World, its brand will be exposed on advertising boards, in the backdrop, on social media and will carry out activations with members and fans.
“The shirt display is just the beginning. We have a project, together with the club's management, to value members and fans, to work together to lead Coritiba back to Série A in the Brazilian Championship. ‘Coxa’ fans will be a partner of Reals in this sponsorship. We will carry out several actions so that they fill Couto Pereira and play a fundamental role in this recovery of the team, which has a unique and winning history,” highlights Rafael Borges, Country Manager at Reals.
The contract between the parties, brokered by the Wolff Sports agency, also provides for a bonus to Coritiba, if the club gains access to Series A.
“We are very happy to carry out the biggest sponsorship in the history of Coritiba with our client, Reals. We will put into practice actions to create connections between the ‘Alviverde’ fans and Reals, a company that has entered the Brazilian betting market with great strength,” comments Fábio Wolff, managing partner of Wolff Sports, a sports marketing company that led the negotiation and will be responsible for the commercial activations during the partnership.
Reals' debut in the game's uniform takes place this Monday, at 8pm, when Coxa will face São Joseense, at Couto Pereira, in the 2nd round of the Paranaense Championship.
Founded in October 1909, the Coritiba Foot Ball Club is one of the main and oldest clubs in the state. Paraná's biggest champion, with 39 titles, ‘Coxa’, as its fans call it, also won the Brazilian Championship in 1985 and was two-time champion of Series B, in 2007 and 2010. The club owns the Estádio Major Antônio Couto Pereira, or Couto Pereira, opened in 1932 and located in the Alto da Glória neighborhood, in Curitiba.
In 2023, football management began to be managed by Treecorp Investimentos, a Private Equity company, a fund that invests directly in companies. Headquartered in São Paulo, Treecorp manages more than R$2 billion (US$ 405m) in applications and has close relationships with entrepreneurs.
Reals began operating in the world of online betting in 2018, arriving in the Brazilian market in 2022, where it has been growing exponentially. In 2023, it won the "Rising Star of The Year" award, awarded by SiGMA World, one of the biggest global gaming references online.
The platform values security and seeks to offer a dynamic experience for its users. One of the company's differences is that withdrawals are made practically instantly, via Pix.
With 24-hour support from a qualified team, Reals offers odds on thousands of sporting and entertainment events, as well as countless casino games.
Committed to regulation, the company has participated in the licensing process with the Federal Government, complying with all requirements. In football, Reals sponsors Coritiba and Amazonas FC.
Source: GMB
