The "Jogo do Bem" is an initiative by Betsul that has already allocated more than R$ 4 million in resources for sports, health, and citizenship. Among the ambassadors are well-known faces such as Paralympic medalist Clodoaldo Silva and former player Jakson Follmann.
On the betting house's social media, the campaign is accompanied by a promotional video featuring Betsul's multi-champion ambassadors, who not only have accumulated a series of titles, national records, and medals in the Paralympic Games but also embody the determination and persistence of the Brazilian people.
It's not just about betting; it's about doing good
Through this new campaign, Betsul hopes to redefine the act of betting. "Bet do Bem" is not just about bets; it's about turning each guess into an act of solidarity. "We want to show that, together, we can make a positive impact on people's lives. Because nowadays, it's not just about betting; it's about doing good. We built this campaign with the intention of representing the best bet you can make," says Fernando Garita, CEO of Betsul.
Institutions benefiting from the initiative
Among the institutions that receive funds from the "Jogo do Bem" project are:
- Associação Desportiva para Deficientes (ADD): dedicated to promoting the development of people with disabilities through an integrated approach, involving sports, education, and professional training. With the mission of facilitating integration and inclusion in society, ADD offers all its projects and programs for free.
- Instituto Compartilhar: founded by the multi-champion volleyball coach, Bernardo Rezende, known as Bernardinho, it is an institution that invests in the transformative potential of sports and education. Its goal is to form more active and healthy individuals capable of making conscious and responsible decisions. Currently, the project serves more than 3,000 students in five states across the country.
Champion ambassadors of overcoming
The multi-champion ambassadors of "Jogo do Bem" are:
- Jakson Follman, former player and survivor of the tragic plane crash involving Chapecoense in 2016, brings a story of impactful resilience. In addition to his football career, Jakson found in music and lectures a way to share his experience and inspire others to overcome challenges.
- Camille Rodrigues started her sports journey at the age of 4, initially as a medical recommendation. Today, holding the Brazilian record in the 400-meter freestyle and with an impressive career in the pools since the age of 10, Camille is a remarkable athlete with achievements in national and international competitions.
- Clodoaldo Silva, known as the "Shark of the Pools," is a Brazilian Paralympic legend. With 14 medals won in Paralympic Games, Clodoaldo is a reference in national and international pools, being elected the best Paralympic athlete by the International Paralympic Committee (IPC) in 2005.
- Dedé Macedo, paracyclist in road cycling MC4 / MTB and triathlete, is synonymous with passion for sports. Winner of the competition "No Limite - Amazônia," Dedé also holds the title of five-time champion of the Brasil Ride MTB Festival and is a Black Belt in Jiu-Jitsu.
Source: GMB
