JUE 19 DE SEPTIEMBRE DE 2024 - 14:05hs.
Part 2

SEO in iGaming: 1win Partners unveils peculiarities in attracting traffic

1win Partners continues talking about SEO and providing details about the boosting tool. In the first part of the series, the company presented some basics. Now, it deals with some peculiarities of working with search engine optimization and how it is possible to increase income by working with it.

How to attract SEO traffic

One of the most popular ways to attract SEO traffic is to increase the number of websites being prepared. The logic behind this is simple: the more websites you prepare, the more users you will attract. But this approach loses relevance every year. More and more SEO experts talk about the quality of websites rather than their quantity.

Improving the quality of a website means filling it with good content, that is, with content that is approved by search engines, considering all the requirements: word frequency indicator, spam, key phrases (keywords), title length, etc. . And now let's talk about what will help you improve the quality of your website.

Working with the semantic core

This is the first thing to be done. The correctly compiled semantic core that will help attract that target audience. Let's say the request “1win play at the casino” will bring more benefits than “1win free bonus when registering”.

Key Collector, WordStat and other similar services will help you compile semantics. But you shouldn't delve into high-frequency keys, the competition will be very high. Ideal would be to select keys with different frequencies and focus on frequencies up to 3000-6000. This will make it much easier to stand out from other search queries.

Working with third-party experts

Additionally, it is important to attract relevant experts to work on your website. If in 2018 it was possible to enter the TOP SERP (search engine results page, search results page in a search engine) just by fulfilling technical requirements, now the systems of Google and other search sites evaluate the quality of the website's content.

For example, texts must not only be unique, but also reveal the theme of the site, follow the logic of the narrative and not duplicate information. Furthermore, all texts must be “humanized”; If the search engine thinks that the article was written by a synonymizer or artificial intelligence, it may forget the first positions in the search results.

Peculiarities of search engines

You should not neglect the peculiarities of working with a specific search engine. Yes, you will have to spend time studying this subject, but the results are worth it.

For example, here are some peculiarities of the Google search engine:

  • Large longreads with lots of subtitles – Google loves this
     
  • The frequency indicator (number of repeated words) of texts should not exceed 9%, that is, writing key phrases in each sentence will not only not increase your website in search results, but will even reduce its position
     
  • Compelling snippets – pay attention to this and write a bombastic title and description
     
  • New sites must have external links

Obviously, that's not all, the rest you'll have to research and study on your own. And not just for Google, but also for other search engines. Don't forget that there are also many local search engines that are popular in a given GEO. Here in Brazil, for example, it is Bing.

How to increase revenue with SEO in gambling and betting

If your website already attracts a lot of organic traffic, you can increase income from it, not just receive a fee from the advertiser. A great way to do this is through in-house advertising. For example, make the TOP of casinos and bookmakers on the website and sell the top positions to specific companies. Or you can publish traditional or shock brand reviews always mentioning big gains.

Also, don't forget to set up push notifications and newsletters. The community has been “burying” them for years, just like SEO, but they still show good results as an additional tool for working with the target audience.

Conclusion

SEO works in gambling and betting the same way in other niches. The most important thing is to understand the specifics of working in this area when compiling the semantic core and filling the site with content, and competent optimization will help you reach the TOP in a few months. And to avoid going into the red, follow 1win Afiliados information on all social networks and write to the affiliate manager to obtain the best partnership conditions.

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Source: 1win Partners