LUN 25 DE NOVIEMBRE DE 2024 - 21:47hs.
More than 20 years in the gaming and lottery sector

WA.Technology adds Waldir Marques as Director of Regulatory Affairs in Brazil and LatAm

WA.Technology, the B2B iGaming solutions provider, announces Waldir Marques, former Director-President of CAIXA Loterias S.A and former Undersecretary of Lotteries, Prizes and Draws of the Ministry of Finance, as its new Director of Regulatory Affairs in Brazil and LatAm. The executive thus begins to work for the private sector after almost 18 years in public service where he was fundamental in the process of legalizing and regulating the sports betting and online gaming market.

“I am excited to start this new chapter in my career as part of WA.Technology Group and contribute to its continued growth in the Latam region,” told Waldir Marques exclusively to GMB.

“I will be responsible for Institutional and Government Relations with regulators, bodies and relevant stakeholders in the growing gaming and betting sector.”

The former Director-President/CEO of CAIXA Loterias S.A and former Undersecretary of Lotteries, Prizes and Draws of the Ministry of Finance dedicated himself for years to the segment's regulation process.

"WA.Technology is delighted to welcome Waldir Marques as our Director of Regulatory Affairs. His exceptional experience, particularly as CEO of CAIXA Loterias S.A., brings invaluable insights into iGaming regulation,” commented WA.Technology CEO Tim Scoffham.

“His expertise will guide our expansion in Brazil and the Latam region, ensuring our operations remain compliant and trustworthy. We're confident that Waldir's leadership will significantly enhance our service offerings and further establish our strong position in global iGaming."
 


Waldir has extensive experience of more than 16 years in matters of regulating lotteries, draws and gaming, having been at the forefront of important moments at the former SECAP, the Ministry of Economy, and SEPEC – Special Secretary for Productivity and Competitiveness.

He has a specialization in gaming regulation from UNLV - University of Nevada, Las Vegas, in the course "Fundamentals of Gaming Law and Regulation" and "Strategic Perspectives in the Gaming Industry” from UNR University of Nevada, Reno.

At the 2022 edition of ICE London, the most important gaming industry fair in the world, Marques Jr. received the ICE London Landmark Award “for his incredible 15 years of service to the sector in Brazil.”

WA.Technology gear up for ICE London 2024

Following their success at  SiGMA Europe 2023 in Malta, the WA.Technology team will join guests arriving on 5 February for one of the world’s most significant international iGaming events, ICE London 2024, set to attract over 45,000 professionals at ExCeL London, its UK swansong, before the annual event relocates to sunny Barcelona, Spain, in 2025.

WA.Technology has big plans for expanding its African presence, launching into multiple African markets with its localised omnichannel platform seamlessly integrating mobile, retail, and online provision, all supplied by a specialised African market team. The company’s hugely successful Latin American specialists have already taken Brazil and the broader LatAm market by storm, so expect big things from WA.Technology in the heart of Africa.

The exhibition will showcase the reimagined WA.Technology flagship product: WA.Platform. This is more than an upgrade; the enriched version significantly enhances player experience and engagement, including:

  • Casino AI adaptation tailored to individual user behaviour
  • Localised, AI-powered CMS.
  • Brand and player-level customisation for all products.
  • Dedicated back office access per product.
  • Improved reporting system.
  • Fresh, customisable dashboard.
  • Site editor and builder.
  • Updated security protocols.
  • Overall fresh, new look.

Visitors will also have a chance to witness exciting new launches from WA.Technology’s verticals with fantastic prizes up for grabs, including new, state-of-the-art games from WA.Lottery and WA.Fantasy. Attendees will be entered into WA.Lottery’s daily big prize giveaway for their chance to win one of the high-value prizes.

WA.Fantasy will also allow attendees to compete against one another in a fun-filled Daily Fantasy Sports game for the upcoming Premier League weekend with a chance to win big with even more valuable prizes.

In collaboration with Authentic Fruits, WA.Technology will also gift Brazilian superfood Açaí to its valued friends. The special WA.Technology edition Açaí – sourced from family-owned, sustainable farms in Northern Brazil – highlights WA.Technology’s commitment to social impact and environmental preservation, as well as providing its esteemed global clients with the best possible iGaming offerings with a decidedly Brazilian touch.

Source: GMB