“For the first time in Brazil, we introduced double LED with continuous message, an innovation widely used in Europe. Its main purpose is to increase the visibility of sponsoring brands during the competition,” explains LiveMode.
Bookmakers such as Betano, Esportes da Sorte, Novibet, Pixbet and Sportingbet have benefited enormously from this innovation. Its visibility increased during broadcasts of games shown on open TV on Record, in free streaming on R7 and PlayPlus, on pay TV on TNT, on paid streaming on HBO Max, on PPV on the Paulistão Play platform and in broadcasts made on CazéTV, streamer Casimiro Miguel’s channel.
The double LED with continuous message is an action that is part of the São Paulo Federation's objectives of following the tradition of a modern, technological competition, a gateway to innovations in sports broadcasting in Brazil.
“Paulistão is the championship that, in Brazil, brings the most innovations. We have the LED in all the games, but the São Paulo Federation wanted to bring the double LED, which is used in Europe, also for the Paulistão brands,” explains LiveMode.
It is worth remembering that for this edition, the São Paulo Federation and LiveMode launched an unprecedented betting package. As part of the partnership lasting more than five years, Paulistao 2024 has special quotas for the betting segment.
Each partner bookmaker has, in addition to the traditional LEDs, prisms and arena properties, new features such as double LED in the main games, super properties such as ‘Craque do Jogo’ (Player of the Game), reactive LED for goals, customized replacement boards and differentiated deliveries in game overtime.
In addition to the arena, shareholders will have brand inserts on FPF distribution partners such as Record TV, Youtube and TNT/HBOMax, following the pattern of the world's main competitions such as the FIFA World Cup and UEFA Champions League.
"Paulistão has a strength and relevance that is already well recognized by the market and with the innovations prepared for 2024, the reception of the brands was the best possible. We are only in the second round and there is still much more to come,” concluded Mauricio Portela, partner at LiveMode.
Source: GMB
