LUN 25 DE NOVIEMBRE DE 2024 - 21:58hs.
The program is already a success

Bahia’s membership plan with Esportes da Sorte reaches 10k affiliates one month after launch

‘Esquadrão da Sorte’, Bahia's new membership plan, launched last December 14th, reached the mark of 10 thousand subscribers. With plans starting at R$15, fans receive several benefits, simply by registering on the Esportes da Sorte platform, the club's master sponsor.

Spaces to join the “Esquadrão da Sorte” for R$15 per month are limited. However, those who are unable to purchase at the promotional price due to the end of vacancies can still join the popular plan and enjoy all the benefits for a monthly fee of R$25.

“Bringing fans closer to your club strengthens it. We are on this journey together, Bahia and Esportes da Sorte. A prosperous Bahia is good not only for it, but also for Brazilian football. The ‘tricolor’ fans are passionate, nationally recognized, but this explosion of supporters for the ‘Esquadrão da Sorte’ fills us with pride. We want to be much more than just a brand printed on the shirt,” commented Darwin Henrique da Silva Filho, CEO of Grupo Esportes da Sorte.

"When we created ‘Esquadrão da Sorte’, our objective was to bring Bahia even closer to the popular fan, who is the root of the club. Having reached this significant number of 10 thousand members only proves the strength of the tricolor fan," says Raul Aguirre, CEO of Esporte Clube Bahia SAF.

To serve the fans, CAS gained an itinerant version that has already visited strategic points in Salvador and the Metropolitan Region, such as Cajazeiras, Itinga, Ribeira, Itapuã and Periperi. Furthermore, an association effort was held at CAS, located at Loja Esquadrão, at Arena Fonte Nova.

The schedule of actions in other neighborhoods, with dates and times for each location, will always be published on the club's social networks.

It is also possible to join through the website socioesquadrao.com.br, WhatsApp (71-99900-5988) and the Call Center (71-3034-1006).

Esportes da Sorte, honoring the slogan "it's much more than betting", is increasingly present in different segments. In football, it sponsors major Brazilian football clubs such as Palmeiras, Grêmio, Athletico, Bahia, among others. Still in the sporting world, it forms a partnership with X1 Brazil Combate, the biggest one-to-one event in Brazil.

In the entertainment sector, the company has ties with main influencers such as Carlinhos Maia, Deolane Bezerra, Virgínia Fonseca, Michel Teló, among others. In the shows and events market, the brand also has a strong presence in the main and largest projects.

In Carnival 2024, Esportes da Sorte renewed its sponsorship with Galo da Madrugada and also with Carnival in Recife and will be present in these two major events for the second consecutive year. Still during the carnival period, the company is present in the main squares in Brazil.

In Rio de Janeiro, the highlight was the sponsorship of Bloco Cordão da Bola Preta and the Salgueiro and Grande Rio Samba Schools. In Salvador, Ivete Sangalo and Cláudia Leitte's blocks will also feature the brand's presence.

Still in the entertainment sector, the company was present last year and participates in another edition of the BBB, in addition to having a strong partnership with CazéTV.

Source: GMB