This is an agreement that was made between São Paulo, Sportsbet.io and Superbet, the latter being the company that currently has the right to the most prestigious place on the club’s jersey, at the end of last year, when the club changed sponsors.
The information was published in ‘Anotações Tricolores’ and confirmed by ge.
Sportsbet.io still had a year left on its contract with São Paulo, which received a better offer from Superbet and decided to break the old partnership.
The previous contract provided that São Paulo had to notify Sportsbet.io 60 days in advance of termination. As this deadline would not be met, it was agreed that, in exchange, the brand would return to the team's uniform in the Supercopa, and only in that game.
Superbet surpassed its competitor by offering around R$52 million (US$ 10.6m) annually to São Paulo for three years. Until then, Sportsbet.io paid around R$25 million (US$ 5.1m) per year, a similar amount to the fine that the club will pay to the former sponsor to change the brand on the uniform.
Source: GMB
