LUN 25 DE NOVIEMBRE DE 2024 - 21:40hs.
Engaging with the audience

Casa de Apostas acquires sponsorship quotas for Copa do Nordeste broadcasting on SBT

Casa de Apostas, a company in the betting sector that stands out as one of the major brands in the segment in Brazil, has closed a deal for the broadcasts of the 2024 Copa do Nordeste on SBT. In addition to brand exposure, the company will also engage with the audience and will be the sole partner in the industry for the competition.

"The agreement with SBT for the broadcasts of the Copa do Nordeste is another partnership that is part of the annual strategies of the Casa de Apostas. We are very pleased to be alongside this important broadcaster, in a competition that is the passion of the people in the Northeast and gaining increasing prominence on the national stage," evaluates Anderson Nunes, Business Head of the Betting House.

With other novelties for 2024, the Casa de Apostas has also recently announced agreements such as the acquisition of the naming rights for the Arena Fonte Nova in Salvador, in addition to ensuring exposure in entertainment and sports pages and signing new contracts with other broadcasters.

As one of the main regional tournaments in the country, the Copa do Nordeste begins next Saturday (3), with 16 teams competing for the traditional trophy. In the last edition, Ceará became champions after defeating Sport in the final.

Source: GMB