LUN 25 DE NOVIEMBRE DE 2024 - 21:48hs.
GMB EXCLUSIVE SERIES – 2023 BALANCE/2024 GOALS

"A good regulatory framework will boost the industry and strengthen SOFTSWISS's position in Brazil"

With a focus on growing strongly in Latin America, SOFTSWISS had a year full of achievements, awards, launches and million-dollar records. In an exclusive interview for the GMB Balanço 2023/Goals 2024 series, Carla Dualib, Regional Business Development Manager, details the objectives achieved and the plans that the company has for the Brazilian market with the recent regulation.

Games Magazine Brasil - What assessment do you make of your company's performance and growth in 2023 overall? Did it meet the expectations or exceed them?
Carla Dualib - 
Evaluating the effectiveness of our strategies at SOFTSWISS through an annual review is crucial. We consistently establish explicit, measurable goals with a strategic horizon extending over a minimum of three years, consistently revisiting and refining them. The current results we are witnessing are incredibly gratifying.

In July, we marked significant milestones, with the Monthly Total Bets for the SOFTSWISS Game Aggregator hitting an impressive 10 billion euro. Our Sportsbook GGR, in particular, has experienced a remarkable 4.5-fold increase, and we are thrilled to announce the inclusion of our 70th partner brand in the SOFTSWISS Jackpot Aggregator. Noteworthy additions to our portfolio include the successful launch of the Tournament Tool and the completion of the cross-product integration of the Game Aggregator with the Sportsbook platform and the Jackpot Aggregator.

Our recent achievements, coupled with remarkable figures, underscore not just our steadfast commitment to excellence but also our recognition within the industry. Awards such as 'Best Aggregator,' 'Crypto Company of the Year,' and 'Best Customer Service' honour our dedication. We persist in our unwavering pursuit of maintaining leadership in the dynamic iGaming industry.

What assessment do you make of your company's performance and growth within the Brazilian market in 2023?
This year we set our focus on Latin America, particularly Brazil. The outcomes of this strategic emphasis have been quite successful, signaling a promising start for us. We have successfully initiated a couple of substantial projects with prominent industry names and are in the process of setting up additional ventures. This dynamic momentum underscores our commitment to establishing a solid presence in the Brazilian market, laying the groundwork for sustained growth.

Building our reputation in the Brazilian market has been a focal point, and we recognize that it's not akin to a sprinter's race. It’s more like a marathon — requiring agility, swift responses to market dynamics, and a particular tempo during the race. The strides we have made in 2023 serve as a foundation for the next phases of our engagement in Brazil, where we anticipate further opportunities and challenges.

What is your general opinion on the regulation of the sports betting and online gaming market that is on the verge of approval in Congress?
My overall sentiment regarding the impending regulation of the sports betting and online gaming market, which has just been approved by the Chamber of Deputies, is one of satisfaction. The inclusion of the online betting project and the reintroduction of online games, including casinos and slots, into the bill marks a positive step forward.

I believe that a well-crafted regulatory framework can propel the industry in the region, fostering transparency and weeding out unscrupulous companies. This, in turn, will create an environment where only companies genuinely interested in conducting honest business will thrive, contributing to the overall integrity of the market.

In terms of our company's plans, I remain optimistic about the market despite the regulatory changes. The approval of this legislation aligns with our broader perspective, and we view it as a positive development that can bring stability and legitimacy to the industry. As we navigate these changes, our optimism remains intact, and we are confident in our ability to adapt and thrive in a regulated environment.

What are the main goals/objectives of your company for 2024 within the Brazilian market? And on a global scale?
As we peer into the future, our anticipation is met with excitement and ambitious plans. We are preparing for some noteworthy surprises in the upcoming year. I invite everyone to stay engaged and await our announcements, as we persistently work towards fortifying our brand presence and making meaningful contributions to the flourishing gaming ecosystem in Brazil and the broader Latin American region.

Source: Exclusive GMB